virtual reality 6847304 1920 - Will Virtual Reality Marketing Change Marketing Forever?

Will Virtual Reality Marketing Change Marketing Forever?

For years, virtual reality (VR) technology has been debated and hinted at, but this year has seen some substantial advances. While there is still a long way to go before VR can be deemed a mainstream technology, now is the ideal time to evaluate its function in business and how it will affect marketing.

What is virtual reality?

The Virtual Reality Society defines virtual reality as “a three-dimensional, computer-generated environment that can be examined and interacted with by a human.” “That individual enters this virtual world or is immersed in this environment and can manipulate items or perform a series of actions.”

VR technology is becoming more affordable and cost-effective due to customer demand and new advances. This has created a lot of excitement and order in the market and a lot of interest from businesses looking to get in on the action.

Why is virtual reality so effective?

If you’ve never tried virtual reality before, you’re probably wondering what all the excitement is about. If we had to summarize it in four bullet points, it would look like this:

Novelty. For starters, virtual reality is “cool.” It’s different, it’s cool, and it’s never been done before. That, in and of itself, provides a market allure.
Immersive. Media has gotten increasingly immersive over time. The more visually appealing and engaging a technology is, the more effective it is, from television and video games to social media and mobile devices.
Memorable. Did you know that visuals are processed 60,000 times faster by the human brain than text? As an output, it stands to reason that VR experiences are even more memorable than photos, luring users back for more.
Story-based. Finally, virtual reality is frequently based on narrative. You have a recipe for success whenever you have a visual medium that can be used for storytelling.

Virtual reality is here to stay. It will be great to witness the developments achieved in the following months, from personal use to commercial applications.

What is its function?

As previously said, the possibilities for using VR technology in marketing are nearly limitless. Let’s look at some of the applications:

Incredible adventures. You may transfer your customers to any scene in the world with virtual reality (or even your imagination). Marriott recently accomplished this by collaborating with Framestore VR Studio and Relevant to offer customers virtual tours of vacation spots such as Hawaii and London. It was a huge hit, demonstrating the power of virtual reality.
Customer training. What better approach to teaching customers about a subject than to get them involved? This is exactly what the Hacienda Patron tequila distillery accomplished recently when it gave customers a behind-the-scenes glimpse at the production process. Customers felt more connected to the brand as a result.
Fresh thinking. While newspapers are rapidly disappearing, major corporations seek new methods to stay relevant. This year, The New York Times published a series of virtual reality films for its subscribers.

The possibilities are boundless, and marketers are looking forward to additional breakthroughs in VR technology to take advantage of this powerful storytelling medium.

I was putting everything together.

VR technology, particularly in the marketing profession, is intriguing and promising, and it can completely transform the way marketers interact with customers, having a long-term influence on organizations everywhere. What are your thoughts?

virtual reality 4995294 1920 - The top six ways virtual reality will transform the world

The top six ways virtual reality will transform the world

Imagine swimming with dolphins without ever having to leave the house. Imagine being able to attend an entire auto show from the comfort of your own home. Imagine standing in the middle of a New York street watching The Avengers fight bad men as an extraterrestrial race lays siege to planet Earth. These situations are no longer the stuff of someone’s imagination; technological breakthroughs have made them a reality… To be precise, virtual reality.

The use of computer equipment to create a three-dimensional world with which one may interact as if it were real is known as virtual reality or VR technology. Virtual reality is a wonderful piece of technology that has taken the globe by storm, and virtual reality has made it possible to travel worldwide without actually being there. You only need a VR headset and a 3D environment simulator to jump from a cliff or observe a tyrannosaurus rex so close that you can hear its breaths rumble. Thanks to its numerous uses, here are six ways that virtual reality will make a significant difference in the world.

Applications in Military

VR has a lot of potential in military training programs since it creates a realistic environment. Thanks to virtual reality, soldiers can experience war-like bombardment and danger without suffering a single bruise. Because the atmosphere mimics real-life events, VR can be used in weaponry operations and simulations, resulting in significant life and expense savings.

Modeling And Designing

Our connection with the design was previously limited to computer screens and two-dimensional interfaces, and virtual reality intends to change that. The design and modeling industries are likely to benefit greatly from the enormous spectrum of conceptualization made available by VR gadgets, ranging from how we ideate and design things to exploring and engaging with them.

The automobile and real estate industries will be the main benefactors of this happiness. Imagine being able to take a tour of a huge house and seeing every nook and cranny of it, all while only being in one room. For better vision and experience, virtual reality allows you to design potential locations and even model moveable pieces.


Have you ever tried the virtual roller coaster with the big screen in front of you? Increase your adrenaline rush and sway to the edge because virtual reality has become the “it” factor in the modern game industry. For example, PlayStation pioneered virtual reality gaming with the release of the PS4 VR headset, drastically transforming how we experience 3D games. Tactile engagement in numerous hack and slash, shooting, and leaping games has given the high-tech enjoyment a new taste. In other words, you are the video game character rather than controlling it.


With those glasses on, everyone has had the pleasure of seeing a 3D movie. With the emergence of virtual reality, our understanding of such commonplace entertainment will change dramatically. You’ll understand what we’re talking about if you turn on a YouTube video with 360-degree VR capability. VR is intended to improve the way we watch movies and even TV shows since multidimensional representation has been made feasible through technological marvels and image rendering. You can increase the amount of interaction with digital audio-visual content by wearing a VR headset. VR has also made it easy to replicate Game of Thrones dragons or Hogwarts fights in a single green screen room. The recent entrance of virtual reality headsets into pornography is merely a small part of the multibillion-dollar industry’s uprising.


2018 Winter Olympic Games in PyeongChang, South Korea, are the first to be broadcast in 360-degree virtual reality. You do not have to rely on the cameraman’s perspective to see your favorite athletes in action. You may stand right amid the field and watch athletes shoot goals or ice skate. Not only that but augmented reality can allow you to play tennis with your spouse from the comfort of your own home with additional players.


As virtual reality is still in its infancy in online shopping, it is poised to transform the way we purchase. Virtual supermarkets and shopping carts will allow you to select the groceries you require. The future of try-on will include makeup and clothes simulations (and lesser returns). Overall, it will boost consumer pleasure and experience, and businesses.

To summarize, virtual reality is here to dominate the world and will undoubtedly become the keyword for future reimagination and improved technologies.

vr 4054335 1920 - Explained: The Future of Virtual Reality Technology

Explained: The Future of Virtual Reality Technology

Virtual Reality (VR) and Augmented Reality (AR) are still in their infancy as technologies. The PlayStation VR headsets from Samsung and Sony have gotten a lot of attention recently.

Because the smartphone accepts VR technology, there will soon be an abundance of new technologies and apps available to people worldwide. It’s exciting to see the future for VR and AR technologies, which are only getting started on their long and successful path.

The next generation of computing

Although the focus of AR and VR has shifted to gaming and the entertainment filmmaking industry, offering the ultimate real-world experience through powerful applications, Mark Zuckerberg, the founder of Facebook, believes that Virtual Reality could be a good next step for business and computing in a recent interview.

VR could be a strong option for future communication technology and computing platform generation because it exceeds our existing assumptions and boundaries.

In terms of words and language, photographs and videos are becoming richer and more emotional. So, the market could explode if this technology could be used to complete social communications in a more sensory “FaceTime” form.


Again, virtual reality is still in its early stages of development, so it will take some time to establish momentum in the market and cease being a novelty. According to Zuckerberg, it will take 5-10 years for this technology to enter the mainstream and be used in everyday life. The technology and applications are currently fairly limited, and as the program progresses, so will the appeal of the technology.

Research teams at well-known companies like Facebook, Sony, and Apadmi are working to develop excellent applications that cater to user demand. Because of a lack of public interest, Facebook is currently closing down between 200 and 500 demo sites. The future of virtual reality will be a long and painful journey, but it will be worthwhile.

Experiencing the globe

VR technology provides a unique perspective on the world, allowing users to go to far-flung locations from the comfort of their own homes. VR will enable users to explore faraway, hazardous, and interesting settings like the Amazon rainforest, under the sea, and event space, allowing them to make new memories and have actual experiences.

Furthermore, filmmakers, explorers, and documentarians feel that VR might be utilized to collect home movies and films, thereby bridging the gap between memory and reality in the virtual world. This is now only a concept, but it could become a reality in the future.

Sensory Virtual Reality

VR and AR are currently only available in the visual and aural senses, although this could change in the future. If developers and artists can find a method to tap into our other reasons, the line between virtual reality and reality will dissolve, making it more convincing. Sensory VR is reminiscent of a 4D film experience incorporating touch and smell.

As VR headgear and devices become more widespread, the possibility for a more immersive and in-depth experience will increase. Developers working on VR-based solutions are already considering how the technology will progress from immersive to completely interactive in the coming years.

Potential market

By 2020, the virtual reality market is expected to reach $22 billion, which will comprise the sale of both hardware and software applications. When this amount is paired with AR, the market is estimated to be worth $121 billion, with room for even more growth in the future.

One of the best things about becoming a potential VR and AR investor is that the process is slow but effective, so the time for investing and reaping the benefits hasn’t passed.

Although there are many unknowns in this business, the substantial study undertaken by various industry specialists predicts that popularity, success, and profit will all rise in the next years.


Virtual reality is still in its early stages of commercialization; from the Sony PlayStation headset to the HTC Vive to the Samsung Oculus, only a few are currently in use and are utilized daily rather than for novelty entertainment purposes.

However, when the technology’s hardware and software improve, consumer interest will surge, and there will be an avalanche of sales, bringing VR and AR into the mainstream for everyday use.

virtual reality 6845814 1920 - Oculus Quest 2 & Virtual Desktop Tips: How to Get the Best PC VR Gaming Setup

Oculus Quest 2 & Virtual Desktop Tips: How to Get the Best PC VR Gaming Setup

1. Wireless Router (5GHz) (Wifi 6)

First and foremost, ensure your wireless connection is on a 5GHz network, preferably with a Wi-Fi 6 router. Next, confirm sure your computer is linked to your network using an ethernet cable rather than a wireless connection.

You want as much wireless network capacity as possible dedicated to streaming the game to the quest and not having to worry about streaming to the PC. This will also give you the lowest latency possible because there is just one wireless transmission to worry about.

2. Maintain a Strong Wireless Signal

Next, go as close to the wi-fi router as possible. We’re not suggesting that you play directly next to it, but you don’t want to be on one end of the house if your router is on the other. Any wi-fi gaming suffers from high latency.

3. Get Your Batteries Recharged

Next, make sure the quest battery is fully charged since when you first start playing pc VR games, you will find that the games are more interesting, and you will find yourself playing for longer, and nothing is more annoying than running out of battery halfway through a level. It’s a nice idea to buy an external battery for the quest so you can play for longer.

4. Select a Codec

By experimenting with different codecs in the VR streamer software on the computer, you can reduce latency. It’s set to automatic by default. There are two variants available, and HEVC and H264 are two options. It’s worth experimenting with them to determine one works best for you.

H264 had a latency of around five milliseconds faster than HEVC, so simply flipping them around provides you with a significant benefit.

5. Disable Overlays

They recommend turning off the Nvidia overlay if you have an Nvidia graphics card and are running the Nvidia experience. So you can check if you have it by going into the Nvidia experience app’s settings and seeing if the overlay toggle is switched on or off. Turn it off if you’re having trouble with latency or stuttering in the game.

6. Modify the bit rates and frame rates.

Now, on the quest itself, there are settings in the virtual desktop program where you can increase the bit rate and drop the frame rate, and you can tinker with those graphics settings to obtain the best one for you.

Because so much depends on your computer, network, and other circumstances, we recommend that you experiment. Leave it alone by default. If you’re having trouble with clarity, consider increasing the graphics.

If latency is an issue, try lowering some of those parameters. Play around with it and change it until you find the perfect setting for you.

7. Check your computer for any app conflicts.

If you’re still experiencing lag or stuttering in your game, examine your computer to see if any other programs are activities that could be creating problems. Anti-virus software is usually the culprit, so if you have one installed, it’s recommended to turn it off when playing a VR game.

So, hopefully, these pointers have assisted you in setting up a Virtual Desktop for PC VR gaming. Please let us aware how you got on with them in the comments section below. Also, if you have any other ideas from which you believe others will benefit, please share them in the comments section below. Thank you for taking the time to read this. Another great VR experience is coming soon.

virtual reality 7019022 1920 - Three Tips and Tricks for Beginners in Virtual Reality Gaming

Three Tips and Tricks for Beginners in Virtual Reality Gaming

In the ever-changing gaming world, staying on top of your game is difficult enough, but starting from scratch can be scary.

With the emergence of VR, the way we game has radically changed, thanks to companies like Zero Latency. While die-hard gamers should have a little issue making the switch, we’ve compiled a list of essential tips and methods for those new to gaming or who play more casually.

Despite its daunting appearance, virtual reality gaming is not entirely complex or difficult for beginners, and it is sometimes easier to get into than traditional gaming. The unique and intense experience that VR provides distinguishes it from other forms of gaming; nonetheless, the fundamental gaming rules remain mostly identical.

While virtual reality gaming is still relatively new, there’s no reason you can’t keep up. With a few tips and methods, amateurs and beginners can fine-tune their gaming skills and perfect their game.

1. Play a game that requires little expertise.

While you may be a seasoned veteran of traditional video games, start with a lower difficulty level if VR gaming is new to you.

Starting with something easy can help you grasp how the game works because each game has a different level of complexity.

Start with something easy, like Sol Raiders, a Zero Latency game, or a VR escape room adventure like Survival or Jungle Quest. You can proceed to increasingly difficult games as you gain experience.

2. Consider playing with a more experienced player.

You may invite someone who has tried virtual reality before to join you for your first VR encounter.

Because most immersive VR arena games are played in groups, having someone with experience can make the experience more enjoyable. Whether it’s for a stag party with your buddies or a father-daughter outing, anybody can enjoy a unique VR experience together.

3. If you’re playing many games, take breaks between them to refocus and hydrate yourself.

It’s normal to feel dizzy when you first start playing, but this should only last a minute or two. Even if you don’t have motion sickness, if you’re a newbie, it’s not a good idea to try out multiple games in succession.

Even if most people do not become sick when playing video games, it is always a good idea to be cautious. After a few bouts of activity, you’ll be ready to go on a virtual reality experience binge.

In addition to these three, you should be aware of the hardware recommendations. The VR advice below will assist you in getting the most out of your VR hardware. If you wish to replace your spoofer, you may also look for Best HWID SPOOFER. Read on to learn everything you need to know about anything from headset optimization to essential accessories to consider.

More VR Gaming Advice for Novices

Keep a firm grip on the steering wheel.

While absorbed in the game, it’s easy to lose track of your VR controls. Most games need you to flail or swing your arms. One approach to put this issue out of mind is to wrap the rope around your wrist and dive into virtual reality. This will keep your wall or television from cracking in the future.

Make sure your base stations are properly configured.

Your base stations are in charge of tracking your time and location in space. Connect them and your computer at the proper height and distance from you. For VR tips on setting up base stations properly, see our base station guide.

Use light stands for your base stations.

Are you interested in going through the hassle of drilling holes in your drywall to hang the base stations? Consider investing in some light stands for your base station. These allow you to position your base stations fast and conveniently. They can also help hide cords in your virtual reality space because they’re mobile and adjustable.

Make adjustments to your IPD.

The distance between the centers of the 2 eyeballs, measured in millimeters, is known as the interpupillary distance. Most VR headsets allow you to adjust the distance between the two eye lenses to accommodate your IPD. Make sure it’s comfy because it’ll help you see more clearly and avoid eye strain while you’re playing.

Find Your Perfect Fit

To play a virtual reality for lengthy periods, you need a headset that fits comfortably on your head. Adjust the top and side straps to ensure your headset is centered on your head. If everything feels right, your display’s screen should be as well.

Consider using Full Body Tracking.

Full-body tracking refers to the addition of equipment to your body that can be tracked for motion in virtual reality. We’ve put together a full-body tracking VR guide with more information on some interesting gadgets available for purchase.


Consider how you’ll market your game once it’s finished when you’re not writing code. After all, a virtual reality game is useless if no one wants to play it. As previously indicated, you can contact us for help with game promotion. In general, websites like Reddit and Medium are lovely places to advertise. Don’t forget about social media. If you organize your promotion approach properly, you will be rewarded with players from all over the world.

woman 6882918 1920 - How to View Virtual Reality Videos on a Computer in 2022

How to View Virtual Reality Videos on a Computer in 2022

What Kinds of VR Videos Can You Watch on a PC or Mac?
In many ways, virtual reality can be utilized to watch movies. While some are more immersive than others, they are still fun ways to view a film.

Video in Virtual Reality

Consider a film that mixes 3D with the 360-degree action. The whole thing becomes a virtual reality experience.

You can pan around your perspective, giving it the depth of a 3D video world, making it a fully realistic virtual reality experience. It doesn’t get any better for VR film adventures than that.

Because the videos are a little more difficult to get by, there isn’t much information to choose from just yet.

If you like to watch 3D movies on your TV or virtual reality headset, make sure the video is anaglyph. You can pan with your mouse if it displays on your screen.

3D Video

3D movies never caught off in theaters, but they have a devoted following in virtual reality. The whole experience becomes more lifelike by employing 3D. Because 3D videos are inexpensive, they are widely used.

You may find 3D movies on Youtube by browsing or searching for them. In addition, certain 3D movies are available on DVD or Blu-ray.

3D can be achieved in various ways, including side-by-side video, anaglyph, and Over Under. For SBS and More Under, which feature two distinct displays, VR headsets are advised.

You’ll need 3D glasses to watch anaglyph videos (red and cyan) on your computer. Technically, Anaglyph movies are SBS that may be seen in Anaglyph, and the key is whether or not the film is anaglyph.

You can view a 3D movie in virtual reality as if you were in a movie theater. However, you may watch 3D videos without using a VR headset.

2D Video Routine

It makes no difference whether the film was created for VR or not. You can watch conventional 2D videos online or get them on DVD or Blu-ray.

Watching these videos in VR isn’t inherently unique or distinct. So, why should you bother? You might inquire.

VR headsets may play standard 2D movies in a theater demo mode, and it will be similar to seeing a handful of pops at a theater or having a 100-inch TV in your living space.

360-degree or 180-degree video

When you start making 180-degree or 360-degree videos, digital reality becomes truly unique. As you tilt your head or pan around in the digital globe around you, you get a better sense of being at a movie, but the video is still in 2D.

Many live-action films have 180- and 360-degree capabilities, which may appear unrealistic in computer games with CGI.

You can change what you see by viewing the shot, just like a regular movie, but you can’t walkabout.

You may operate a vehicle in the future in the film. Unless the cameraman switched cameras, a conventional video would show the windshield.

When you watch a 360-degree movie, you may check out any location outside or in your car.

360-degree photos can also be “watched.” These photographs are panoramic and may be moved around, and there is no sound or movement in the pictures.

On your PC screen or with a VR headset, you may watch 180- and 360-degree movies and these provide a more natural and better viewing experience.

What You’ll Need to Watch Virtual Reality Videos

A PC or Mac computer is required. Optional accessories may be required.
3D glasses with anaglyphs are optional.
A virtual reality headgear, such as the HTC Vive or Oculus Rift that connects to a PC or Mac is optional.
Optional programs include VLC, Kolor Eyes, Vive Video, Whirligig, and Virtual Desktop.

How to Use Your Monitor to View Virtual Reality Videos on Your PC or Mac

If you don’t want to invest hundreds of dollars in a VR headset, you may use your computer, monitor, and mouse. There are numerous methods for watching VR videos depending on the type of VR video you wish to watch.

2D films are not included in virtual reality. If you want to enjoy VR, you’ll need a VR headset.

You can watch 3D, 180/360-degree, and full VR videos on your PC. Even though it is not as immersive, you will have a great time exploring this virtual reality world. It depends on where you go to see movies and what kind of movies you see.

How to View 180/360 Degree Videos on a PC or Mac

The procedures to view 180 or 360-degree videos on your computer or Mac are outlined here.

1. Find and play with the movie on YouTube or another streaming website.

2. A video player that supports 360° video is required to play a 360° video document. Both Kolor Eyes and VLC enable 360-degree movies and are compatible with PCs and Mac.

You can still use the local Windows video player if you have a recently updated version of Windows.

Notice: 360-degree videos in VLC format will be supported by Kolor Eyes and the native Windows player. If the 360° videogame isn’t available, the native Windows player may be required.

Select 360 videos from the three dots at the bottom of the movie is available in Windows.

3. As soon as you install the video player of your choice, your video will begin to play.

Pan a movie across your 360-degree video by right-clicking on it. While holding the button, move the mouse.

On Your PC or Mac, How to Watch Full VR Videos

The same procedures apply to watching complete digital reality videos on your computer or Mac.

You’re ready to proceed once you’ve read through the 3D movie requirements and the 180/360-degree movie requirements.

How to View 3D Videos on a Computer or Mac
Follow the points below to watch 3D movies on your computer or Mac.

1. Determine whether it is SBS or anaglyph 3D TB. If the movie is anaglyph, you can watch it on your screen, and a VR headset is required otherwise.

2. Invest in some anaglyph glasses. Check your local store; alternatively, Amazon has a reasonably priced pair.

3. Select Anaglyph from the 3D settings (the gear symbol to the right of the video) when watching it on Youtube or any other streaming site.

4. If you have a video document, you’ll need a video player that can play 3D videos. VLC is a free, safe, multi-platform, 360-degree video player for PCs and Macs that allows you to play practically any sort of video.

Kolor Eyes (GoPro VR Player) is a fantastic option that works on both PCs and Macs.

5. Put on your spectacles.

How to operate a PC or Mac to View Content on a Headset

If you want the full VR experience, you’ll need a VR headset. The virtual reality experience will be more immersive, allowing you to pan around 360-degree videos by merely turning your head, as you would in real life.

Virtual reality headsets allow you to watch a wide range of videos. Only SBS or Over Under, not anaglyph, can be used in a 3D video. The instructions for watching VR videos are listed below.

Your PC or Mac must be linked to the headset.
After that, you’ll require a video player application. HTC Vive users can use the Video Video App on both the Vive and the Oculus Rift. Whirligig is a good alternative. Furthermore, Kolor Eyes (described above) is Oculus Rift compatible. If you want to do more with your headset than watch videos and play games, you can use the virtual desktop option. If you have the Rift, enable the option to allow unknown sources. The Oculus Rift can now accept apps from sources other than the Oculus Store.
On your headset, start the video player.
Go to the video and start watching it. Different apps require different processes, but they are all simple to use. Virtual Desktop, Whirligig, and Vive Video all support streaming services like Youtube in addition to playing video files.