virtual reality 6847304 1920 - Will Virtual Reality Marketing Change Marketing Forever?

Will Virtual Reality Marketing Change Marketing Forever?

For years, virtual reality (VR) technology has been debated and hinted at, but this year has seen some substantial advances. While there is still a long way to go before VR can be deemed a mainstream technology, now is the ideal time to evaluate its function in business and how it will affect marketing.

What is virtual reality?

The Virtual Reality Society defines virtual reality as “a three-dimensional, computer-generated environment that can be examined and interacted with by a human.” “That individual enters this virtual world or is immersed in this environment and can manipulate items or perform a series of actions.”

VR technology is becoming more affordable and cost-effective due to customer demand and new advances. This has created a lot of excitement and order in the market and a lot of interest from businesses looking to get in on the action.

Why is virtual reality so effective?

If you’ve never tried virtual reality before, you’re probably wondering what all the excitement is about. If we had to summarize it in four bullet points, it would look like this:

Novelty. For starters, virtual reality is “cool.” It’s different, it’s cool, and it’s never been done before. That, in and of itself, provides a market allure.
Immersive. Media has gotten increasingly immersive over time. The more visually appealing and engaging a technology is, the more effective it is, from television and video games to social media and mobile devices.
Memorable. Did you know that visuals are processed 60,000 times faster by the human brain than text? As an output, it stands to reason that VR experiences are even more memorable than photos, luring users back for more.
Story-based. Finally, virtual reality is frequently based on narrative. You have a recipe for success whenever you have a visual medium that can be used for storytelling.

Virtual reality is here to stay. It will be great to witness the developments achieved in the following months, from personal use to commercial applications.

What is its function?

As previously said, the possibilities for using VR technology in marketing are nearly limitless. Let’s look at some of the applications:

Incredible adventures. You may transfer your customers to any scene in the world with virtual reality (or even your imagination). Marriott recently accomplished this by collaborating with Framestore VR Studio and Relevant to offer customers virtual tours of vacation spots such as Hawaii and London. It was a huge hit, demonstrating the power of virtual reality.
Customer training. What better approach to teaching customers about a subject than to get them involved? This is exactly what the Hacienda Patron tequila distillery accomplished recently when it gave customers a behind-the-scenes glimpse at the production process. Customers felt more connected to the brand as a result.
Fresh thinking. While newspapers are rapidly disappearing, major corporations seek new methods to stay relevant. This year, The New York Times published a series of virtual reality films for its subscribers.

The possibilities are boundless, and marketers are looking forward to additional breakthroughs in VR technology to take advantage of this powerful storytelling medium.

I was putting everything together.

VR technology, particularly in the marketing profession, is intriguing and promising, and it can completely transform the way marketers interact with customers, having a long-term influence on organizations everywhere. What are your thoughts?

virtual reality 4995294 1920 - The top six ways virtual reality will transform the world

The top six ways virtual reality will transform the world

Imagine swimming with dolphins without ever having to leave the house. Imagine being able to attend an entire auto show from the comfort of your own home. Imagine standing in the middle of a New York street watching The Avengers fight bad men as an extraterrestrial race lays siege to planet Earth. These situations are no longer the stuff of someone’s imagination; technological breakthroughs have made them a reality… To be precise, virtual reality.

The use of computer equipment to create a three-dimensional world with which one may interact as if it were real is known as virtual reality or VR technology. Virtual reality is a wonderful piece of technology that has taken the globe by storm, and virtual reality has made it possible to travel worldwide without actually being there. You only need a VR headset and a 3D environment simulator to jump from a cliff or observe a tyrannosaurus rex so close that you can hear its breaths rumble. Thanks to its numerous uses, here are six ways that virtual reality will make a significant difference in the world.

Applications in Military

VR has a lot of potential in military training programs since it creates a realistic environment. Thanks to virtual reality, soldiers can experience war-like bombardment and danger without suffering a single bruise. Because the atmosphere mimics real-life events, VR can be used in weaponry operations and simulations, resulting in significant life and expense savings.

Modeling And Designing

Our connection with the design was previously limited to computer screens and two-dimensional interfaces, and virtual reality intends to change that. The design and modeling industries are likely to benefit greatly from the enormous spectrum of conceptualization made available by VR gadgets, ranging from how we ideate and design things to exploring and engaging with them.

The automobile and real estate industries will be the main benefactors of this happiness. Imagine being able to take a tour of a huge house and seeing every nook and cranny of it, all while only being in one room. For better vision and experience, virtual reality allows you to design potential locations and even model moveable pieces.


Have you ever tried the virtual roller coaster with the big screen in front of you? Increase your adrenaline rush and sway to the edge because virtual reality has become the “it” factor in the modern game industry. For example, PlayStation pioneered virtual reality gaming with the release of the PS4 VR headset, drastically transforming how we experience 3D games. Tactile engagement in numerous hack and slash, shooting, and leaping games has given the high-tech enjoyment a new taste. In other words, you are the video game character rather than controlling it.


With those glasses on, everyone has had the pleasure of seeing a 3D movie. With the emergence of virtual reality, our understanding of such commonplace entertainment will change dramatically. You’ll understand what we’re talking about if you turn on a YouTube video with 360-degree VR capability. VR is intended to improve the way we watch movies and even TV shows since multidimensional representation has been made feasible through technological marvels and image rendering. You can increase the amount of interaction with digital audio-visual content by wearing a VR headset. VR has also made it easy to replicate Game of Thrones dragons or Hogwarts fights in a single green screen room. The recent entrance of virtual reality headsets into pornography is merely a small part of the multibillion-dollar industry’s uprising.


2018 Winter Olympic Games in PyeongChang, South Korea, are the first to be broadcast in 360-degree virtual reality. You do not have to rely on the cameraman’s perspective to see your favorite athletes in action. You may stand right amid the field and watch athletes shoot goals or ice skate. Not only that but augmented reality can allow you to play tennis with your spouse from the comfort of your own home with additional players.


As virtual reality is still in its infancy in online shopping, it is poised to transform the way we purchase. Virtual supermarkets and shopping carts will allow you to select the groceries you require. The future of try-on will include makeup and clothes simulations (and lesser returns). Overall, it will boost consumer pleasure and experience, and businesses.

To summarize, virtual reality is here to dominate the world and will undoubtedly become the keyword for future reimagination and improved technologies.